Sherlockapp.ai - Privacy Policy

1. Introduction

Welcome to Sherlock.AI ("we," "our," "us," or the "Company"). At Sherlock.AI, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at sherlockapp.ai (the "Website") or use our AI-powered social media management platform (collectively, the "Services").

Sherlock.AI is owned and operated by Sherlock Friends LLC, a Delaware Limited Liability Company, with its registered office at 919 N. Market Street, Suite 725, Wilmington, New Castle County, DE 19801.

We are committed to protecting your personal information and your right to privacy. This Privacy Policy applies to all information collected through our Services, as well as any related services, sales, marketing, or events. It describes how we collect, use, process, and disclose your information, including personal data, in conjunction with your access to and use of our Services.

By using our Services, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with our policies and practices, please do not use our Services. If you have any questions or concerns about our policy or our practices with regards to your personal information, please contact us at hello@sherlockapp.ai.

2. Legal Basis for Processing Personal Data Under GDPR

If you are from the European Economic Area (EEA), Sherlock Friends LLC's legal basis for collecting and using the personal information described in this Privacy Policy depends on the Personal Data we collect and the specific context in which we collect it.

Sherlock Friends LLC may process your Personal Data because:

We need to perform a contract with you
You have given us permission to do so
The processing is in our legitimate interests and it is not overridden by your rights
For payment processing purposes
To comply with the law

If you are a resident of the European Economic Area (EEA), you have certain data protection rights. Sherlock Friends LLC aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data. If you wish to be informed about what Personal Data we hold about you and if you want it to be removed from our systems, please contact us at hello@sherlockapp.ai.

3. Information We Collect

We collect several types of information from and about users of our Services, including information:

3.1 Personal Data

While using our Services, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you ("Personal Data"). Personally identifiable information may include, but is not limited to:

Identity Information: First name, last name, username or similar identifier, title, date of birth, and gender
Contact Information: Email address, telephone numbers, billing address, delivery address, and social media account information
Financial Information: Payment card details, bank account information
Transaction Information: Details about payments to and from you and other details of products and services you have purchased from us
Profile Information: Your username and password, purchases or orders made by you, your interests, preferences, feedback, and survey responses
Marketing and Communications Information: Your preferences in receiving marketing from us and our third parties and your communication preferences

3.2 Social Media Account Data

When you connect your social media accounts to our Services, we may collect and process information from those accounts, including:

Account identifiers and basic profile information
Content of your posts and interactions
Engagement metrics and analytics
Audience and follower information (in aggregate form)
Direct messages (only when explicitly authorized by you for customer service purposes)

We only access the information that is necessary to provide our Services and in accordance with the authorization permissions granted by you when connecting your social media accounts.

3.3 Usage Data

We may also collect information about how the Services are accessed and used ("Usage Data"). This Usage Data may include information such as your computer's Internet Protocol address (e.g., IP address), browser type, browser version, the pages of our Services that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers, and other diagnostic data.

3.4 Tracking & Cookies Data

We use cookies and similar tracking technologies to track activity on our Services and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device.

We use the following types of cookies:

Essential Cookies: These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms.
Performance Cookies: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.
Functional Cookies: These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages.
Targeting Cookies: These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Services.

4. How We Use Your Information

Sherlock Friends LLC uses the collected data for various purposes:

4.1 Provide and Maintain our Services

To provide and maintain our Services
To notify you about changes to our Services
To allow you to participate in interactive features of our Services when you choose to do so
To provide customer support and assistance
To process and complete transactions, and send you related information, including purchase confirmations and invoices

4.2 Improve and Personalize our Services

To improve our Services
To personalize your experience
To monitor the usage of our Services
To detect, prevent and address technical issues
To provide you with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless you have opted not to receive such information

4.3 AI-Powered Features

Our Services include AI-powered features that analyze social media content and interactions to provide insights and automated responses. When you use these features:

We process social media content to identify potential leads and customer inquiries
We analyze engagement patterns to optimize response strategies
We generate automated response suggestions based on the content of messages and your previous interactions
We continuously improve our AI models based on aggregated and anonymized usage patterns

You maintain control over which automated responses are sent, and you can review and modify any AI-generated content before it is published.

4.4 Legal Compliance

To comply with legal obligations
To protect and defend the rights or property of Sherlock Friends LLC
To prevent or investigate possible wrongdoing in connection with the Services
To protect the personal safety of users of the Services or the public
To protect against legal liability

5. Retention of Data

Sherlock Friends LLC will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

Sherlock Friends LLC will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Services, or we are legally obligated to retain this data for longer time periods.

We maintain different retention periods for different types of personal information:

Account information: We retain your account information for as long as your account is active and a reasonable period thereafter in case you decide to re-activate the Services.
Social media data: We retain social media data processed through our platform according to our contractual agreements with the social media platforms and your configuration settings.
Payment information: We retain payment information as required by applicable financial and tax regulations.
Communication data: We retain communications with you for customer service purposes and for reference in case of future inquiries.

When we no longer need to process your Personal Data for the purposes set out in this Privacy Policy, we will delete your Personal Data from our systems or anonymize it so that it can no longer be associated with you.

6. Transfer of Data

Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.

If you are located outside the United States and choose to provide information to us, please note that we transfer the data, including Personal Data, to the United States and process it there.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

Sherlock Friends LLC will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

For users in the European Economic Area (EEA), we ensure that transfers of personal data outside the EEA are subject to appropriate safeguards as defined by GDPR Article 46. These may include:

Standard Contractual Clauses approved by the European Commission
Binding Corporate Rules
Approved certification mechanisms such as the EU-US Privacy Shield (where applicable)

7. Disclosure of Data

7.1 Business Transaction

If Sherlock Friends LLC is involved in a merger, acquisition or asset sale, your Personal Data may be transferred. We will provide notice before your Personal Data is transferred and becomes subject to a different Privacy Policy.

7.2 Service Providers

We may employ third-party companies and individuals to facilitate our Services ("Service Providers"), to provide the Services on our behalf, to perform Service-related services or to assist us in analyzing how our Services are used. These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Our Service Providers include:

Cloud Infrastructure Providers: We use cloud services to host our platform and store data.
Payment Processors: We use third-party payment processors to handle financial transactions.
Analytics Providers: We use analytics services to understand how our Services are used.
Customer Support Tools: We use third-party tools to provide customer support services.
Communication Services: We use email and messaging services to communicate with you.

7.3 Legal Requirements

Sherlock Friends LLC may disclose your Personal Data in the good faith belief that such action is necessary to:

To comply with a legal obligation
To protect and defend the rights or property of Sherlock Friends LLC
To prevent or investigate possible wrongdoing in connection with the Services
To protect the personal safety of users of the Services or the public
To protect against legal liability

8. Security of Data

The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

We implement a variety of security measures to maintain the safety of your personal information when you enter, submit, or access your personal information, including:

All sensitive information is transmitted via Secure Socket Layer (SSL) technology
Access to your personal information is restricted to authorized personnel only
We implement regular malware scanning
We use encryption to protect sensitive information transmitted online
We also protect your information offline
We implement multi-factor authentication for administrative access
We conduct regular security assessments and penetration testing

We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

9. Your Data Protection Rights Under GDPR

Your rights include:

The right to access, update or delete the information we have on you. Whenever made possible, you can access, update or request deletion of your Personal Data directly within your account settings section. If you are unable to perform these actions yourself, please contact us to assist you.
The right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete.
The right to object. You have the right to object to our processing of your Personal Data.
The right of restriction. You have the right to request that we restrict the processing of your personal information.
The right to data portability. You have the right to be provided with a copy of the information we have on you in a structured, machine-readable and commonly used format.
The right to withdraw consent. You also have the right to withdraw your consent at any time where Sherlock Friends LLC relied on your consent to process your personal information.

Please note that we may ask you to verify your identity before responding to such requests.

You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA).

10. Your Data Protection Rights Under the California Consumer Privacy Act (CCPA)

If you are a California resident, you are entitled to learn what data we collect about you, ask to delete your data and not to sell (share) it. To exercise your data protection rights, you can make certain requests and ask us:

What personal information we have about you. If you make this request, we will return to you:
- The categories of personal information we have collected about you.
- The categories of sources from which we collect your personal information.
- The business or commercial purpose for collecting or selling your personal information.
- The categories of third parties with whom we share personal information.
- The specific pieces of personal information we have collected about you.
- A list of categories of personal information that we have sold, along with the category of any other company we sold it to. If we have not sold your personal information, we will inform you of that fact.
- A list of categories of personal information that we have disclosed for a business purpose, along with the category of any other company we shared it with.
To delete your personal information. If you make this request, we will delete the personal information we hold about you as of the date of your request from our records and direct any service providers to do the same. In some cases, deletion may be accomplished through de-identification of the information. If you choose to delete your personal information, you may not be able to use certain functions that require your personal information to operate.
To stop selling your personal information. We don't sell or rent your personal information to any third parties for any purpose. We do not sell your personal information for monetary consideration. However, under some state laws, sharing data for online advertising may be considered a "sale" of information. To the extent that "sale" under the CCPA is interpreted to include interest-based advertising or other data uses, you have the right to opt out of these data uses.

Please note, you are entitled to ask us to provide you with this information up to two times in a rolling twelve-month period. When you make this request, the information provided may be limited to the personal information we collected about you in the previous 12 months.

To exercise your California data protection rights described above, please send your request(s) by email to hello@sherlockapp.ai.

Your data protection rights, described above, are covered by the CCPA, short for the California Consumer Privacy Act. To find out more, visit the official California Legislative Information website. The CCPA took effect on 01/01/2020.

11. Children's Privacy

Our Services are not intended for use by children under the age of 16 ("Children").

We do not knowingly collect personally identifiable information from Children under 16. If you become aware that a Child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from Children without verification of parental consent, we take steps to remove that information from our servers.

12. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the bottom of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

For significant changes to this Privacy Policy, we may also notify you by email or through a notice on our home page.

13. Contact Us

If you have any questions about this Privacy Policy, please contact us:
Sherlock Friends LLC
919 N. Market Street, Suite 725
Wilmington, New Castle County, DE 19801
Email: hello@sherlockapp.ai

For data protection matters, you can also contact our Data Protection Officer at privacy@sherlockapp.ai.

Last Updated: May 2024

Privacy Policy